TikTok is obsessed with Nike’s viral commercial directed by Malia Obama. The 26-year-old filmmaker brings A’ja Wilson’s story to life in a vibrant ad for her debut signature shoe, the “A’One,” launching May 6. The commercial celebrates Black girlhood with details like braids beaded to spell “A’ja,” colorful barrettes, and the iconic cheerleaders from all-women HBCU Benedict College. Young people of color on social media are calling it a game changer, and its viral success shows just how much authentic representation matters—72% of young POC say they want to see people of their race in ads, according to YPulse. Ultimately, the collaboration between Obama—whose past work includes Swarm and the short film The Heart—and the WNBA star athlete is a powerful moment in sports, fashion, and identity. (Teen Vogue)
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