“Dirty sodas” are young people’s latest viral treat. If you’re thinking this isn’t the first time dirty soda has trended, you’d be right—YPulse reported on them back in 2022. Blending soda with cream, flavored syrups, and sometimes fruit, these fizzy, dessert-like drinks are resurging in popularity thanks to TikTok and a cultural craving for small, joy-inducing rituals. Originally a regional favorite in Utah—especially among Mormons avoiding alcohol and caffeine—dirty sodas are now a booming business, with chains like Swig expanding nationally and brands like Coffee-Mate launching retail products to match. Young people’s fondness for soda isn’t new—past trends like the viral #DietCokeBreak show how soda has long served as a tiny emotional escape in daily routines. Dirty sodas are just the latest iteration, turning a drink into a moment of self-care. (Eater)
👀 Read more from YPulse: Gen Z’s Little Treats: The Small Splurges They Won’t Cut Out
