The residential resort market has one key demographic it needs to impress: teens. For resort developers, entertaining kids and teens is no longer just an added value, it’s a must-have strategy for long-term loyalty. Second-home developers are responding to Gen Alpha growing up online by creating immersive environments designed to pull kids away from screens and into adventurous, real-world experiences. From horseback riding in Portugal to butterfly learning labs in Mexico, today’s top-tier resorts are prioritizing youth-focused “soft-programming” that promotes connection, health, and curiosity. The goal? Make family time engaging so that teens actually want to be there (and keep their parents coming back, of course.) (Financial Times)
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