OpenAI just made ChatGPT better for shopping. With a new search update, ChatGPT can now offer personalized product recommendations, images, reviews, and direct purchase links.The update is available to all users globally via GPT-4o and aims to rival Google for online shopping comparisons. Plus, the new feature includes categories like fashion, beauty, home goods all without ads—which is a common complaint about Google searches. It also includes trending searches, memory integration (for both Pro and Plus users), and a new WhatsApp feature that lets users access ChatGPT’s search capabilities directly through the app. As YPulse data shows 51% of 13-39-year-olds are interested in using AI to discover new products when shopping, OpenAI’s move taps exactly into how young consumers want to shop. (Retail Week)
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