Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Thanks to TikTok, a key dish has evolved into a “purse bowl” for young women.

Apr 18 2025

Thanks to TikTok, a key dish has evolved into a “purse bowl” for young women. We’re always seeing Gen Z rebrand mundane items and experiences, and their latest spin is using “purse bowls” to stay organized. It could be any bowl, but it’s the designated place to keep their keys, wallets, lip balms, chargers, and other essentials at the end of each day so they’re never missing the next. The creator who coined the term (@cocotakes) has pulled in more than 3M views on TikTok for just one video about her purse bowl, and the comments section is loving her idea—even brands have chimed in. Now, other young women are showing their new purse bowls and all they keep in them so they can switch bags day-to-day or simply know where everything is. (Glamour)

👀 Read more from YPulse: 5 Ways Gen Z is Rebranding Their Everyday Life

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?