Gen Z is getting their TV recommendations from short-form video content. Instead of flipping channels or scrolling through endless streaming menus, young people find their next watchon social feeds. (Like they find everything else.) It makes sense considering 63% of young adults say that social media influences their decision to watch a new TV show, according to YPulse. Sports content is already seeing huge benefits, for example, with One Football reporting that 40-50% of their live game purchases are happening after people watch short highlights. Clip watching on brand’s accounts and apps can also give companies valuable data on what viewers actually care about (like specific actors or scenes), helping target ads and subscriptions more effectively. Since social media is as much an entertainment hub as a place to connect, and has been for a long while now, traditional media would be smart to embrace shorts or risk losing potential viewers. (Hollywood Reporter)
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