Gen Z is interested in glamping. According to KOA’s 2025 report, Gen Z campers spend more per day than any other generation, averaging $266 on upgraded stays, gear, food, and local experiences. But while they crave more time offline, many don’t feel confident outdoors—75% say they wish they had the skills to do more, according to YPulse. That’s why glamping setups and modernized campgrounds—which make outdoor travel more accessible—a good move to attract the gen. With our data showing that 60% of 13- to 39-year-olds are interested in doing a group outdoor activity hosted by a brand, there’s a huge opportunity to help Gen Z and Millennials unplug, connect, and quite literally touch grass. (Business Insider)
👀 Read more from YPulse: Gen Z & Millennials Need Brands’ Help to Get Outdoors
