Young French consumers are loving popular American beauty brands. U.S. based brands like Glossier, rhode, and Fenty Beauty are winning over French Gen Z, who view them as cooler, more inclusive, and more reflective of their identities than traditional French brands like Chanel or L’Oréal. They even waited in line for a Glossier perfume pop-up in Paris, where they enjoyed personalized poems and purple confetti, all while praising the brand’s minimalist aesthetic, self-care values, and diversity—something that Gen Z in France is increasingly prioritizing in the beauty space. (NYT)
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