Spotify is pushing for more ads on their platform. In its latest pitch to advertisers, the company highlighted how its users are more actively engaged than on other platforms—whether they’re tuning into a lengthy audiobook, joining a group music jam, or following a podcast with thousands of episodes. And as other social platforms deal with uncertainty—like TikTok possibly getting banned or X (formerly Twitter) getting more political—Spotify is entering the ad season on a strong note, reporting over 675M monthly users in 2024. This level of commitment, Spotify argues, makes its audience (which includes 53% of Gen Z and Millennials, according to YPulse) more receptive to advertising. That’s why they’re rolling out new tools, like an AI-powered script generator, to simplify the ad-buying process for brands. (NYT)
👀 Read more from YPulse: What Spotify Knows About The Streaming Gen
