The new Lionsgate X SHEIN collab has sparked backlash with Hunger Games fans. It’s true that merch has become a mainstay for Gen Z—80% of 18-24-year-olds specifically have purchased merch for something they’re a fan of, according to YPulse. But many Hunger Games fans feel this collaboration is totally out of touch, especially when considering the series’ central themes of capitalism’s flaws and exploitations. Loyal fans commented on Lionsgate’s choice to partner with a fast-fashion giant known for its environmental issues, saying that the collab (which includes cheap cotton tees and other low-cost items) “feels wrong on so many levels.” Plus, with phrases like “Capital Chic” and “District Daring” being used in their marketing, the irony isn’t lost on consumers, as it seems like the very issues addressed in the movies—like the glorification of luxury in a dystopian society—are being ignored for profit. (Teen Vogue)
👀 Read more from YPulse: Young Consumers’ (Complicated) Love For Fast Fashion In 3 Stats
