Speaking of perfume, AI is making it easier to buy online. As the young gens drive a fragrance boom—YPulse data shows even tween girls are buying in already—brands are turning to AI-powered tools like Skin Match Technology’s Fragrance Finder to bridge the gap between digital shopping and the sensory experience of scent. Perfume is usually an in-store-only product to shop, but by offering AI-driven recommendations and visual scent profiles, young consumers can now explore perfumes without needing to test them IRL. So, as viral trends on #PerfumeTok make certain scents must-haves (looking at you, Sol de Janeiro), AI is ensuring that online fragrance shopping keeps up with demand. (Cosmetics Business)
👀 Read more from YPulse: Young People Say These Are the Top 10 Beauty Trends Right Now
