QVC is bringing its shopping network to TikTok livestreams. Just days before yet another possible TikTok ban, the company announced plans to host round-the-clock shopping livestreams on the app—which Fast Company calls “the first of its kind” for the U.S. side of TikTok. While QVC already reaches millions through TV, falling viewership has pushed them to find new selling platforms. This shift to TikTok represents a strategic move to connect with younger shoppers, particularly the 18-24-year-olds who, according to YPulse, make up the largest segment of TikTok Shop users. The company is betting their decades of live selling expertise will translate well to social media, where clothes and makeup dominate purchases. (Fast Company)
🔍 YPulse predicted: In 2025, Livestream Shopping Will Finally Break Through to Gen Z
