Millennials and Gen Z are driving the pet insurance boom. If there’s one thing we know, it’s that young people love their fur babies, with 66% of 13-39-year-olds identifying as pet parents, according to YPulse. So, it’s no surprise that spending on pet health and wellness is skyrocketing. Gen Z alone spends an average of $178 a month on their pets, not just on necessities but also on gifts and luxury items. The American Pet Products Associate reported industry spending exceeded $120B in 2022, with pet insurance becoming one of the fastest-growing segments. And with flexible payment plans and even some companies offering pet insurance as an employee benefit, it easier to add this to their budget. Throw in social media’s influence—where stories about massive vet bills and insurance lifesavers go viral—making sure their pets are protected feels like a must. (Medium)
👀 Read more from YPulse: Who’s Gen Z Shopping for This Valentine’s Day? (Hint: Their Pets!)
