Ferrari has seen a significant increase in younger buyers. The number of new Ferrari buyers under 40-years-old has drastically increased in the last two years. Gen Z and Millennials are now 40% of the entire Ferrari customer base globally, up from 30% in 2023—though it’s certainly more likely to be Millennials in their late thirties than Gen Z in their twenties. This growth can be attributed to the company’s efforts to appeal to the next gen, like car customization, as well attracting some wealthy Gen Z and Millennials with an affinity for super-exclusive items. (Ferrari has a two-year waiting list for new cars.) YPulse recently showed that Ferrari is among the top luxury brands young Europeans most want to own—but really, only a few young people will end up with one. (Fortune)
👀 Read more from YPulse: The Top 15 Luxury Brands European Gen Z Want to Own
