NYX Cosmetics is launching a limited-edition makeup collection ahead of A Minecraft Movie. Most brands doing gaming collabs these days are venturing into virtual worlds—but NYX is bringing the gaming out into the real world. While A Minecraft Movie doesn’t come out until April 4, the collab collection has already launched, featuring highlighters, blushes, lip products, and more, all in square, block packaging. Customers can expect blocky textures, bold shades, and fun nods to the game’s most iconic elements—think Creeper greens and shimmering golds. Merch of all kinds is a major opportunity for brands, with 91% of 13-39-year-olds saying they’ll buy merch in the future, according to YPulse. NYX’s collab offers fans a new way to bring their love for the game into their everyday purchases, a more subtle merch that works for even non-fans intrigued by the design. (Pop Sugar)
👀 Read more from YPulse: 7 Brands Making Their Own Merch for Gen Z
