Young people are rethinking how they connect online. As the internet turns nearly 30-years-old, many of the biggest online platforms are starting to feel outdated to Gen Z, like they’re just ads and algorithmic echo chambers. Young people are in search of more authentic, intimate spaces where they can form real connections. YPulse even reported before that Gen Z and Millennials want branded content to feel natural, as polished content is like white noise to young consumers. While platforms like Snapchat remain popular for personal connections among younger Gen Z according to YPulse, many big tech and social media giants are losing trust. Clearly, brands that focus on real human connections are going to come out on top as Gen Z only further dominates what succeeds online. (The Verge)
👀 Read more from YPulse: Does Gen Z Really Think Social Media Is Bad for Them?
