Touchlands $10 hand sanitizer mist is blowing up on TikTok as a tween favorite. Reminiscent of Pokémon card trading or the silly-band craze for past gens, Touchlands sleek, colorful mist bottles seems to be the newest status symbol for teens and tweens. And they aren’t just collecting them—they’re swapping and trading different scents and colors with friends. While sanitizing is still a habit for kids who grew up during a pandemic, the real draw for them is the aesthetic design. Their bright colors and rectangular shape looks more like a vintage iPhone than a personal care product, and the teen collecting trend has driven the brand’s growth from $15.9M in 2022 to over $100M in 2024. With YPulse’s Tween Report showing 36% of 8-12-year-old girls are interested in beauty and personal care, it’s no surprise that the young generation loves Touchlands eye-catching products. (WSJ)
👀 Read more from YPulse: The Real Data on Tweens Buying Skincare
