Neutrogena is aiming to capture Gen Z’s attention with a Tate McRae collab. The 21-year-old pop star was announced as the brand’s newest global brand ambassador last month, and she’s promoting the Hydro Boost collection—a perfect fit for Gen Z’s obsession with healthy skin. Now, the brand is sponsoring her global tour, bringing Neutrogena directly to McRae’s young fans. They can likely expect similar fun events like McRae’s album release in February, where Neutrogena handed out over 7K samples of their Hydro Boost products, brought out Gen-Z-loved branded photo booths, and invited a mix of creators to generate over 30M impressions on social. With YPulse data showing that 68% of 18-24-year-olds have wanted to buy something an online celebrity recommended, Neutrogena’s bet on McRae could be the key to making Hydro Boost a Gen Z-loved product. (Glossy Pop)
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