Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Neutrogena is aiming to capture Gen Z’s attention with a Tate McRae collab. 

Mar 04 2025

Neutrogena is aiming to capture Gen Z’s attention with a Tate McRae collab. The 21-year-old pop star was announced as the brand’s newest global brand ambassador last month, and she’s promoting the Hydro Boost collection—a perfect fit for Gen Z’s obsession with healthy skin. Now, the brand is sponsoring her global tour, bringing Neutrogena directly to McRae’s young fans. They can likely expect similar fun events like McRae’s album release in February, where Neutrogena handed out over 7K samples of their Hydro Boost products, brought out Gen-Z-loved branded photo booths, and invited a mix of creators to generate over 30M impressions on social.  With YPulse data showing that 68% of 18-24-year-olds have wanted to buy something an online celebrity recommended, Neutrogena’s bet on McRae could be the key to making Hydro Boost a Gen Z-loved product. (Glossy Pop)

👀 Read more from YPulse: The Top 10 Beauty Brands According to Gen Z Females

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?