Wellness clubs are being called the “Gen Z answer to the country club.” Instead of traditional gyms or exclusive social clubs, high-end wellness spaces are offering an alternative where self-care is the new status symbol. These luxury spots offer everything from meditation rooms to IV drips, making wellness feel both indulgent and necessary to the young gen. In LA, Hume members can flow from yoga to cold plunges to matcha-fueled rooftop hangs. Meanwhile, Heimat in Hollywood offers coworking, Michelin-chef-designed restaurants, and a pool deck so popular it has a waitlist. YPulse has called Gen Z the “wellness intensified” generation, with 77% of 18-24-year-olds saying wellness is anything that makes you feel good. Rather than chasing weight loss, they’re embracing a more holistic approach—prioritizing self-care while building social connection. Of course, these clubs come with hefty membership fees ($750 a month for Love.Life in CA, for example) so they’re not going to be a third place for the average Gen Z consumer. (Vogue)
👀 Read more from YPulse: How Gen Z and Millennials Are Redefining Wellness
