Aritzia’s new spring collection brings an “office siren” vibe, with Gen Z model Alex Consani. YPulse reported on the “office siren” aesthetic last year, noting Gen Z’s love for refined, vintage-inspired office looks that channel ’90’s minimalism. And it looks like The Y2K look continues to have a hold on Gen Z in 2025 with this aesthetic coming back into style once again. (Or so Aritizia hopes!) The brand’s new workwear collection, fronted by internet sensation and model Alex Consani, taps into the viral aesthetic with polished, sultry, and slightly mysterious vibes. And while YPulse data shows that 77% of 18-24-year-olds think fashion trends move too fast to keep up with, that hasn’t stopped Gen Z from experimenting with different “cores” and aesthetics—especially if the collection gets social buzz. (Refinery29)
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