SKIMS and Nike—two of Gen Z’s most-loved brands—are teaming up for athleisure. Aptly named NikeSKIMS, the new collab brand is aiming to bring more women into Nike’s customer base as other athletics brands have earned their loyalty. It works in both brands’ favor to grow together: SKIMS has a huge following, but other intimates’ brands have failed to fully launch into active wear, while Nike is needing a boost in style innovation. The official announcement says to expect a first collection of shoes, clothes, and accessories this spring, all “built on a commitment to innovation, inclusivity and breaking boundaries.” Extending Nike’s renewed focus on women, the collab brand is promising size inclusivity, products for all levels of athletes (Nike notes “If you have a body, you are an athlete.”), and to encourage authentic self-expression. (CNBC, Nike)
📈 YPulse reported: Nike and SKIMS both rank among 18-24-year-olds’ coolest brands
