British Gen Z are on the fence about Bridget Jones’ “big knickers.” The latest Bridget Jones movie, Mad About The Boy, came out last weekend and it was a hit—it even broke the box office record for a romcom movie in the U.K. And turns out that the movie also had an impact on intimates brands, with Victoria’s Secret reporting a significant increase in searches for full-coverage underwear, also known as “big knickers” in the movie. Older generations are likely to prefer these knickers over thongs, especially 31-45-year-old women, with 81% opting for high-waisted briefs. But Gen Z aren’t sold to this shift towards comfort-driven lingerie: only 51% of women 18-30-years-old favored big knickers. (FashionUnited)
📊 YPulse data: 19% of European 13-39-year-olds look to movies for fashion inspiration
