Cash-back app Fetch is making its Super Bowl debut—with a $1.2M giveaway. Superbowl commercial previews are rolling out, and according to Fetch, this is the largest livestream giveaway to occur during any Super Bowl. The app’s “Big Reward” commercial will give away $10K for every second after the final two-minute warning of the game, totaling $1.2M. As the clock counts down, the brand will announce 120 winners through a livestream in-app. “The Big Reward” will be the final official commercial on Game Day—a major ad spot, especially for a first-time brand—and means that no matter what team wins the game, or who fans bet on, some lucky viewers will be walking away with a lot of money. (Adweek)
📊 YPulse data: 43% of 13-39-year-olds follow NFL Football
