Tons of celebs have non-alcoholic drink brands right now. Whether it’s Tom Holland’s N/A beer or Danny Trejo’s hard liquor alternatives, non-alcoholic celeb bev brands are on the rise. Not all are hugely popular—but the N/A industry already has a notable consumer base that’s only projected to grow, so experts say it’s no surprise celebrities are tapping in now. But outside the general market opportunity, many invest their personal experiences with sobriety into it, which is an appeal to their followers. Celebs like Bella Hadid, who works with Kin, also function as lifestyle influencers, which meshes well with many N/A bevs being marketed as wellness lifestyle products. Plus, some note that N/A products are simply easier for celebs to get into without potential for missteps; while something like celebrity tequila brands can wade into cultural appropriation or ingredient sourcing concerns, mood-lifting seltzers or sober-curious spirits are much more broadly appealing. (Punch Drink)
📊 YPulse data: 43% of 21-39-year-olds drink non-alcoholic beer or wine
