Speaking of career options, the Army isn’t attractive to British Gen Z. Despite its efforts to appeal to Gen Z, such as launching a virtual world on Fortnite, the British Army is struggling to attract Gen Z. The institution failed to meet its recruitment targets for the past 12 years—last year it only managed to reach 63% of their hiring goals. Recent research from Prograd even showed that the army is among the least desirable employers to British Gen Z for their future careers, alongside fast-food companies like McDonald’s, Greggs, and KFC. (Daily Express)
📊 YPulse data: 5% of British secondary school students plan to enlist in the military immediately after they graduate
