Taco Bell is bringing its Live Más Live event back for a second year. Following its successful debut last year, Taco Bell is setting up excitement the likes of an Apple product launch event for Live Más Live. This year, it promises to unveil a multitude of innovative products, offering attendees a unique opportunity to experience exclusive products (on and off the menu), new partnerships, live entertainment, and more. Taco Bell’s CEO emphasized the event’s mission to deepen connections with fans by offering “exclusive access to innovations, collaborations, and unforgettable experiences.” This isn’t the first time Taco Bell has gone all in on experiential marketing—in 2019, YPulse reported on the brand opening a hotel for those that want to “Live Más” 24/7. (Food & Wine)
📊 YPulse data: 83% of 13-39-year-olds agree, “Brands should interact more with their consumers through experiences”
