The cast of Severance acted live in a pop-up marketing stunt to build excitement for season two. On January 14, they recreated the office from the show inside a glass box at Grand Central Station, where the actual main cast members acted like they were at work. Adam Scott, Britt Lower, and Patricia Arquette were all part of the event, and a photo of Adam Scott shared by director Ben Stiller quickly went viral, gathering over 5M views. TikToks showing fans watching the cast as they pretended to work in their cubicles, plus firsthand POVs of those who went are also going viral. The act went on for about an hour, and it was clear from social media that the unique IRL marketing successfully generated buzz for the new season, which premieres later this week. (TheWrap)
📊 YPulse data: 83% of 13-39-year-olds agree, “Brands should interact more with their consumers through experiences”
