Cruise lines are reinventing themselves to attract younger gens. Virgin Voyages and Royal Caribbean have been aiming to cater to young people by emphasizing nightlife, diverse dining, shorter trips, and Instagram-worthy experiences. According to the Cruise Lines International Association, Millennials made up 22% of global passengers in 2023, with Gen Z accounting for 14%. Trips with multi-generational intrigue and curated activities like hiking, wine tasting, and cultural tours are also helping rejuvenate the industry. Meanwhile, shorter “mini cruises” are proving effective for first-timers who want to sample the experience without committing to a longer trip. (National Geographic)
📊 YPulse data: 68% of European 13-39-year-olds are interested in going on a cruise in the future
