e.l.f. Cosmetics is the first beauty sponsor for the Wonder Women of Wrestling Tournament. This tournament is the largest high school girls’ wrestling competition in the U.S. and is in its sixth year. Earlier this month, the two-day event saw 700 athletes from 83 teams and 3K spectators for over 1K matches. In 2024, it was reported that 64K high school females across the country are now participating in wrestling—a notable increase from 1990, when only 112 did in total. The partnership between e.l.f. and girls’ wrestling is a natural fit, as the brand works to challenge misconceptions, break norms, and uplift young women especially in bold and unexpected ways. (Business Wire)
📊 YPulse data: 3% of 13-17-year-olds females have participated in wrestling in the past year
