Spotify Wrapped came late and its new music analyses aren’t landing. As huge music enthusiasts, Gen Z treats Spotify like a social media—and Wrapped is a big part of it. But social media posts show many are disappointed in the 2024 summaries compared to previous years’. In particular, the “Musical Evolutions” showing three months of users’ interests felt underdone and just plain random to many, with Daylist-esque trendy-word combinations like “Cinnamon Softcore Art Deco.” The extra days of waiting for Wrapped felt like a letdown, especially when compared to features like last years’ “Sound Towns,” which placed listeners in a town that represented their music taste. And the customized artificial intelligence-generated “podcast” didn’t get much love, either—social media posts even pointed out that Spotify had laid off staff this year and accused the brand of leaning into AI instead, without success. (NYT, Forbes)
📊 YPulse data: 53% of 13-39-year-olds use Spotify
