Ms. Rachel’s toy line is winning holiday sales, in testament to her reach. Made by Spin Master, the collection of puzzles, blocks, and a speaking Ms. Rachel doll are all the rage this year—even selling out its preorder at Walmart. YPulse has reported on Gen Z and Millennial parents’, and of course their children’s, love for Ms. Rachel for some time now; her approach to educational speech content on YouTube paired with honest parenting content on TikTok makes her a beacon for these gens. In the way that Mr. Rogers and Sesame Street guided kid’s media for older gens, Ms. Rachel’s YouTube channel is perhaps the biggest educational “show” today, having “one of the platform’s highest watch times on televisions in the past year” and one of her videos reaching a billion views. As a celebrity to kids and parents alike, Circana states Ms. Rachel is “expected to be the top new toy license this year,” and there’s little doubt this is just the beginning. (NYT)
📊 YPulse data: 48% of Gen Z and Millennial parents regularly watch educational shows together with their children
