Paris’ Le Printemps is the first department store in Europe to accept crypto payments. Le Printemps is an iconic French retail outlet, comparable to Selfridges in London. And despite being 159-years-old, it recently made the rather bold move to accept payment in cryptocurrencies—though only Bitcoin, Ethereum, and stablecoins for now. Shoppers will soon be able to use Binance Pay and Lyzi to buy products in the 20 Printemps stores in France using their crypto assets. This move is sending a message about the normalization of crypto as a means of payment—and may be the first of many if it goes well. (WWD)
📊 YPulse data: 16% of European 13-39-year-olds hold cryptocurrency investments
