Google Shopping is releasing a game show series focusing on holiday gift-giving. The show, titled Can You Gift It?, will release a new episode daily this week on YouTube, with the finale on Black Friday. This initiative builds on previous holiday ads featuring celebrity pairings (like Charli XCX and Troye Sivan) and tapping into the competitive spirit of the season. Think of it as a lighthearted competition to see who can give the best gift—after all, Google finds 60% of people already view holiday gift giving as a friendly competition. Hosted by Jimmy Kimmel, the show features five new celebrity duos each day as contestants, incorporating Google’s holiday shopping insights and search data in the gifting challenges. (Marketing Dive)
