DoorDash has rolled out “Antojo,” a bilingual campaign aimed at connecting with Hispanic consumers. This audience-specific initiative combines cultural nuances and shared food experiences to showcase traditional Latin American dishes that can be ordered on DoorDash. The campaign uses storytelling inspired by familiar sayings, like the superstition that dropped food means someone was craving it, to underscore a sense of shared cultural connections. DoorDash is aiming to not only increase brand affinity within Hispanic communities for the first time, but also extending support to Latino-owned restaurants. (Marketing Dive)
📊 YPulse data: 72% of Hispanic 13-39-year-olds use a site / app to order take out / delivery
