Influencers are making money from backing presidential candidates. Content creators are playing a significant role in both Republican and Democratic presidential campaigns, whose PACs and managers are pouring millions into influencer partnerships to gain voter support. For each post made to support a candidate, influencers can be making a few hundred to tens of thousands of dollars. However, a growing concern is that some influencers aren’t disclosing when they’ve been paid for a post the way they’re required to for a product—because they don’t have to—raising questions about the authenticity of these endorsements. This situation challenges both creators and their audiences to discern genuine content from promotional efforts, potentially reshaping the trust between influencers and their followers. (The Washington Post)
📊 YPulse data: 5% of 18-39-year-old potential voters say celebs / influencers will help them decide who they’re voting for
