New messaging app Daze hasn’t even launched yet, but Gen Z is signing up. Aimed at 13-22-year-olds, Daze plans to offer an alternative to popular messaging platforms like WhatsApp and iMessage. (And while Snapchat wasn’t identified as a competitor, YPulse data shows that’s also a top choice for teens to send messages.) It’s being marketed as a fully customizable messaging experience—say farewell to just blue and green chat bubbles!—with options like placing messages anywhere on the chat screen, not just in the typical order of responses. In its pre-launch phase, it has secured over $5M in funding and attracted 150K+ sign-ups, while its TikTok account has gained over 100K followers and its most popular video has amassed 8M views and nearly 500K likes. (Tech Crunch)
📝 YPulse reported: Facebook Messenger, WhatsApp, and iMessage are the top platforms 13-39-year-olds use most to message friends and family
