Snapchat Bitmojis can now wear Lacoste. Lacoste made its entrance into the gaming world in Roblox earlier this year, and now is allowing Bitmoji users to style their avatars in Lacoste clothing on Snap. While Snap isn’t exactly gaming, it’s a common avatar to have for young people, who YPulse data shows are both avid Snapchat users and lovers of avatar design. This collab also reflects the still rising “phygital” trend of brands providing both virtual and physical product experiences to consumers (Apparel Resources)
📊 YPulse data: 57% of European 13-39-year-olds agree, “Seeing other avatars in branded clothing makes me want to wear that brand”
