More and more influencers are turning their social media fame into DJing careers. Celebs have always tried to leverage their following by releasing music or books, but this trend appeals to those wanting to engage with a smaller, more dedicated fanbase. DJing on TikTok Live or remixing trending songs has allowed creators to build deeper connections with their audience, monetize that engagement at IRL events, and extend their reach beyond typical influencer content. While concerns about authenticity linger—especially given Gen Z’s focus on genuine engagement—many influencers are successfully establishing careers, performing alongside well-known artists and attracting new fans to the EDM scene. And despite facing criticism for their dependence on TikTok content to make a name for themselves, many feel they are making legitimate contributions to the community of DJs and their fans. (Rolling Stone)
📈 YPulse reported: YPulse’s Subculture Series covered TikTok DJs, who have emerged as both legit artists and comedians
