Coachtopia’s Alter/Ego campaign is focused on promoting resourcefulness in the fashion industry. The brand states this collection of bags has a carbon footprint 59-80% lower than those with new materials, as the entire line is made from leftover leather pieces and scraps from other Coach bags. Gen Z actress Lola Tung is the face of the campaign, playing two versions of herself; one focused on sustainability and the other more interested in looking good fashionably. This campaign aims to address the dilemma faced by Coach’s Gen Z customers, who often find it challenging to balance being stylish with being environmentally conscious. As young people become more aware of how their fashion choices affect the environment, Coach joins several brands in promoting a combination of style and sustainability ensuring that nothing goes to waste. (Yahoo, WWD)
📊 YPulse data: 73% of 18-24-year-olds would rather shop from a sustainable fashion brand than a fast fashion one
