LVMH has signed a 10-year partnership with Formula 1. As Formula 1 gears up for its 75th anniversary in 2025, this collaboration will involve a range of marketing and promotional efforts that capitalize on F1’s worldwide audience to highlight LVMH’s extensive portfolio of brands. The focus on global expansion hopes to enhance both brands, which see this “landmark” partnership as a way to improve the fan experience during a pivotal moment for both brands and their visibility. (Fashion United)
📈 YPulse reported: Louis Vuitton is working actively to remain on Gen Z’s want-to-own radar, especially with sports collabs
