Amazon’s Wondery is launching a toy line for their podcasts. It’s no secret podcasts are booming in profit, from live shows and premium content subscriptions to t-shirts and even TV shows. But Wondery is taking the “Hollywood-style approach,” hoping that it will follow Amazon’s retail sales and grow podcasts with merch and live experiences. And a survey by Informa Markets says toys and games rank as the third biggest licensing opportunity for brand extensions. So, they’re starting with kid-aimed franchises and rolling out kits paired with audio for topics like nature exploration, dinosaurs, and more. (Business Insider)
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