Gen Z is leaving physical stores empty handed—it’s just not fast enough.

Gen Z is leaving physical stores empty handed—it’s just not fast enough. Data from RetailNext highlights that Gen Z’s expectation for in-store experiences is being shaped by the ease of online shopping. They expect instant, personalized, and frictionless interactions, meaning long lines, overcrowded spaces, and unavailable items lead to 35% of Gen Z shopping in-store to leave without a purchase. Although Gen Z enjoys shopping in physical stores, and 69% do so weekly, they want more digital experiences to keep up with their speedy standards. (WWD)

📊 YPulse data: 59% of 13-39-year-olds would rather shop in a physical store than online