Italy is accusing SHEIN of greenwashing. Italy’s antitrust agency launched an investigation into SHEIN’s operator, Infinite Styles Services, for potentially misleading environmental claims on SHEIN’s website and app. The investigation accuses the company of presenting vague or confusing information about the sustainability of its garments, particularly the ‘evoluSHEIN’ collection. This is part of a broader trend in Europe, where regulators are increasingly cracking down on “greenwashing” in response to new European Union regulations. (Reuters)
📊 YPulse data: 64% of Italian 13-39-year-olds agree, “I make an effort to buy clothing brands that are sustainable”
