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LEGO is launching free workshops encouraging creative play for kids.

Oct 01 2024

LEGO is launching free workshops encouraging creative play for kids. LEGO is aiming to engage “young creators,” a.k.a. six-12-year-olds, by building decorations like photo frames and jewelry stands with themes like entertainment, imagination, space, gaming, and more. Though all are welcome, the workshops are also a piece of LEGO Group’s ongoing campaign to empower young girls’ creativity especially. The in-store and online workshops will also feature women professionals and even influencers young girls might recognize or look up to, further pushing the self-confidence the series aims to build for its young attendees through hands-on creativity. (PR Newswire)

📊 YPulse data: Playing with Legos makes 8-12-year-olds self-named biggest hobbies

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