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Nutter Butter’s official TikTok has viewers “questioning their sanity.” For the last couple years, the brand’s social accounts have been almost totally dedicated to sharing the most niche-style meme videos and images showcasing the cookies. But recently, their TikTok has gained such immense popularity that users are creating their own videos speculating about the happenings on the page. Viewers appreciate the almost surrealist style because it aligns perfectly with their genuine Gen Z humor, and discovering it’s the official account of a business only adds to the positive response—it’s not often brands get meme culture so spot on. Some of their ads have even taken things to the next level, depicting what appears to be a crime scene with peanut butter filling splattered on the walls, so suffice to say the social team is leaning into the chaos. (Dexerto) |
