Savage X Fenty now has a physical space in London. Rihanna’s lingerie brand announced the opening of its first international retail space outside of the U.S. at Selfridges, an iconic mall in London. With this IRL presence in the British capital, the brand offers a more experiential shopping to young consumers—whom we know are huge fans of the brand. YPulse research shows Savage X Fenty is the fifth top brand young Europeans deem cool. (RetailDive)
📊 YPulse data: Savage x Fenty had the biggest boost in purchasing among European 13-17-year-olds last year
