Ads during sports events are capturing the attention of British Gen Z. Clear Channel U.K. reports that 49% of 18-24-year-olds pay attention to advertising during events, with 32% noting that their perception of a product improves after seeing it. And notably, Gen Z is the demographic most likely to buy products after repeated exposure at these events—sometimes even on the same day (42%). This spending is largely influenced by factors like brand trust (25%), brand recognition (20%), favorable event associations (15%), emotional appeal (13%), and brand prestige (13%) heightened by their presence at the event. (Fashion Network)
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