As Gen Z becomes brides, brands need to know their trends.We already know that young gens are more open to cosmetic procedures and anti-aging solutions for their big day. And while Pinterest and Instagram have heavily influenced modern brides, TikTok is now shaping a new wave of wedding trends for the youngest ones. Makeup artists note that Gen Z brides prefer fewer, more effective products compared to Millennials, with a strong interest in trendy brands like Saie, Rare Beauty, and Kosas. Brands are already taking advantage of this opportunity by creating appealing wedding-themed sets without needing to launch new products or even discontinue popular ones. (Business of Fashion)
📊 YPulse data: 45% of 18-24-year-olds say being married is part of their ideal life
