Instagram is testing more prominent music display features. Instagram has recently added a variety of music features, including “Add Yours Music” stickers for Stories, music in Notes, lyrics in Reels, and most recently, the option to add songs to profiles. (Just like the MySpace days!) And now, the platform is testing a feature in collaboration with Spotify that lets users show the tracks they are listening to in real time on their Notes in the app. This partnership aims to expand on Instagram’s music features as it seeks to rival TikTok in becoming the leading platform for music-related conversations. (Social Media Today)
📊 YPulse data: 68% of 13-39-year-olds agree, “Most of the new music I hear these days is on social media”
