Gen Z is leading social shopping. With Gen Z leading the way in social commerce, mobile shopping is seeing substantial growth as well. Between January and July, consumer spending on mobile shopping rose by 10% compared to the previous year, totaling $280.4B, according to Adobe Analytics. And mobile sales made up nearly half (47%) of all online sales. EMarketer anticipates that U.S. social commerce sales will reach $82.82B this year, accounting for 6.6% of overall e-commerce sales. (Retail Dive)
📊 YPulse data: 57% of 13-39-year-olds agree, “I shop more often because I see things I want to buy on social media”
